Brotherly love for toffee apple flavour

19 October, 2007

Brothers Cider is launching a limited edition Toffee Apple version for Halloween and Bonfire Night.

The company said it hoped the "winter-friendly" variant would carry on the success of its Pear and Strawberry & Pear flavours in the colder months.

Co-founder Matthew Showering said: "We've been overwhelmed by the demand for our cider this year. While we're best known for our pear cider, we also have a strong demand for our apple cider and feel the introduction of a limited edition flavour, Toffee Apple, will raise our profile in this category."

Brothers Cider launched in March and has notably targeted festival-goers over the summer.

It said more than 500,000 consumers sampled its products at festivals such as Glastonbury, the Big Chill and Bestival this year.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know