Plymouth revamp toasts gin heritage

19 October, 2007

Plymouth Gin's brand overhaul has been completed with the redesign of its Navy Strength variant.

Bringing it in line with the rest of the range, which was relaunched earlier this year, Navy Strength rolls out from this month in a 1920s-inspired bottle.

Brand manager Andrew Jack said: "The tall, elegant bottle marks a massive departure from the

previous look and joins other members of the brand family in celebrating its cocktail heritage."




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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