Plymouth revamp toasts gin heritage

19 October, 2007

Plymouth Gin's brand overhaul has been completed with the redesign of its Navy Strength variant.

Bringing it in line with the rest of the range, which was relaunched earlier this year, Navy Strength rolls out from this month in a 1920s-inspired bottle.

Brand manager Andrew Jack said: "The tall, elegant bottle marks a massive departure from the

previous look and joins other members of the brand family in celebrating its cocktail heritage."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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