Plymouth revamp toasts gin heritage

19 October, 2007

Plymouth Gin's brand overhaul has been completed with the redesign of its Navy Strength variant.

Bringing it in line with the rest of the range, which was relaunched earlier this year, Navy Strength rolls out from this month in a 1920s-inspired bottle.

Brand manager Andrew Jack said: "The tall, elegant bottle marks a massive departure from the

previous look and joins other members of the brand family in celebrating its cocktail heritage."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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