Foster's keg joins the chilled league

19 October, 2007

Scottish & Newcastle is trialling Foster's Super Chilled Keg - a 13.1-litre keg format for its top-selling lager brand.

It is being sold for £50 via a dedicated website - fosterssuperchilledkeg.co.uk. Orders can be submitted through the website, and collected from points of sale across the UK.

Makro cash and carry branches in Charlton, Croydon, Edinburgh, Enfield, Manchester, North Acton and Rayleigh

are listed as pick-up points for

orders.

Zeolite, a crystalline mineral, is used within the keg's casing as a catalyst to chill the lager to 3įC .

Off-trade sales boss Mark Gerken said: "We will soon be able to review the outcome of the trial, which is currently being held in selected wholesale outlets across the UK, in order to determine our future plans for the product."

S&N withdrew a previous Foster's keg product - CoolKeg - in 2004.

Both Heineken and Carlsberg have launched keg products this year.

S&N's category plan - page 24.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter