Managing director Ed Gladwin said: "These luxury sauces have that great homemade taste but without the hassle. Consumers simply pop the frozen pots into the microwave and then pour the contents over their favourite ice cream. By placing the pots in the freezer, right next to the ice cream, retailers can encourage consumers to make an extra purchase and put extra cash through their tills."
Pots have a 12-month shelf life and will retail for £1.49. A case of 12 is available to retailers for £13.41.
Stratford Fine Foods 01789 740 094