The Milkybars are on TV

19 October, 2007

The Milkybar Kid is making a comeback in a burst of TV advertising.

Starring the first new Milkybar Kid in almost 20 years, the 30-second ad will run throughout October and November and forms part of Nestle's £6 million investment in the brand over the next 15 months.

The recipe for the white chocolate bar has also been adapted to include all natural ingredients.

The nutritional changes will be communicated at the end of the TV ad and on Millkybar's revamped packaging, which will hit retailers' shelves later this month. The latest child to fill the iconic role of the Milkybar Kid is 12-year-old William Ray.

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