Top Tip

19 October, 2007

One thing I have found since also working on the retail side is the harsh competition that the independents are facing against the big multiple stores. One way round this is to keep customers coming back by always offering them something that the big stores can't, whether that's carrying their wine to the car or even rewarding bigger customers with maybe a Christmas bottle of plonk. Making your customers feel appreciated not only makes the experience good for them but also rewards your ongoing business and increases loyalty.

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What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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