Top Tip

19 October, 2007

One thing I have found since also working on the retail side is the harsh competition that the independents are facing against the big multiple stores. One way round this is to keep customers coming back by always offering them something that the big stores can't, whether that's carrying their wine to the car or even rewarding bigger customers with maybe a Christmas bottle of plonk. Making your customers feel appreciated not only makes the experience good for them but also rewards your ongoing business and increases loyalty.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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