Kiwi Grigio big at Majestic

18 October, 2007

Majestic is seeing sales of Pinot Grigio from New Zealand outstrip Kiwi stalwart Sauvignon Blanc, according to buying director Justin Apthorp.

Speaking at the retailer's press tasting last week, Apthorp said that when Majestic sourced 16,000 bottles of Southbank Estate Pinot Grigio from Hawkes Bay last October, it outsold the Southbank Estate Sauvignon Blanc from New Zealand in the first month of going in store.

Warren Adamson, UK director of generic body New Zealand Winegrowers, said exports of Pinot Grigio have risen by 155 per cent in the past year. "It's off a small base, but it's fantastic to see," he said.

"Sauvignon will always be a prestigious varietal, you can't take away what it represents for us. But we're trying to get people looking for other varietals," Adamson added.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter