Kiwi Grigio big at Majestic

18 October, 2007

Majestic is seeing sales of Pinot Grigio from New Zealand outstrip Kiwi stalwart Sauvignon Blanc, according to buying director Justin Apthorp.

Speaking at the retailer's press tasting last week, Apthorp said that when Majestic sourced 16,000 bottles of Southbank Estate Pinot Grigio from Hawkes Bay last October, it outsold the Southbank Estate Sauvignon Blanc from New Zealand in the first month of going in store.

Warren Adamson, UK director of generic body New Zealand Winegrowers, said exports of Pinot Grigio have risen by 155 per cent in the past year. "It's off a small base, but it's fantastic to see," he said.

"Sauvignon will always be a prestigious varietal, you can't take away what it represents for us. But we're trying to get people looking for other varietals," Adamson added.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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