Co-op adds UK's first Fairtrade reserve wines

18 October, 2007

The Co-op is launching what it says is the UK’s first own-label Fairtrade reserve quality wines.

Bringing the number of Fairtrade wines stocked by the retailer to 16, the pair – a Sauvignon Blanc from South Africa and an organic Malbec from Argentina – will retail for £5.99.

Wine buyer Maria Gallup said: “To get Fairtrade into the mainstream you’ve got to have the right price points. These wines get people trading-up and offer something a bit more special. We’ve worked hard to get the quality we wanted, we didn’t think it was there originally.”

The Cape Reserve Sauvignon Blanc is from the Du Toitskloof co-operative in the Western Cape of South Africa. All of the retailers’ Fairtrade South African wines are produced from grapes grown by the 22 farms belonging to the co-operative.

The Argentine Organic Malbec is from the La Riojana co-operative in the Famatina Valley. Also new to the Co-op from the La Riojana co-operative is an own-label three-litre box of Fairtrade Argentine Chardonnay/Sauvignon Blanc, which will retail for £14.99.

The retailer has plans to add a Fairtrade sparkling wine to its portfolio in 2008, Gallup added.




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