Co-op adds UK's first Fairtrade reserve wines

18 October, 2007

The Co-op is launching what it says is the UK’s first own-label Fairtrade reserve quality wines.

Bringing the number of Fairtrade wines stocked by the retailer to 16, the pair – a Sauvignon Blanc from South Africa and an organic Malbec from Argentina – will retail for £5.99.

Wine buyer Maria Gallup said: “To get Fairtrade into the mainstream you’ve got to have the right price points. These wines get people trading-up and offer something a bit more special. We’ve worked hard to get the quality we wanted, we didn’t think it was there originally.”

The Cape Reserve Sauvignon Blanc is from the Du Toitskloof co-operative in the Western Cape of South Africa. All of the retailers’ Fairtrade South African wines are produced from grapes grown by the 22 farms belonging to the co-operative.

The Argentine Organic Malbec is from the La Riojana co-operative in the Famatina Valley. Also new to the Co-op from the La Riojana co-operative is an own-label three-litre box of Fairtrade Argentine Chardonnay/Sauvignon Blanc, which will retail for £14.99.

The retailer has plans to add a Fairtrade sparkling wine to its portfolio in 2008, Gallup added.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know