Blossom Hill extends rosé range

22 October, 2007

Blossom Hill is adding a drier style rosé to its portfolio to take advantage of growing interest in the category.

The Blossom Hill Shiraz rosé will be launched later this month in the off-trade by distributor Percy Fox, alongside the brand's already established White Zinfandel and White Grenache.

Earlier this year, fellow Californian wine brand, E&J Gallo released a Shiraz rosé under its Turning Leaf label in response to demand for drier style rosés.

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