Asda web blunder: 20 beers for 10p

26 October, 2007

Asda almost topped all price deals on beer on Wednesday after an error on its website meant it was offering bottles for just half a penny each.

For 12 hours, the retailer was offering 20 packs of Heineken for just 10p, instead of £10, which led to hundreds of shoppers logging on to take advantage of the deal.

However, an Asda spokeswoman said a disclaimer on their website meant the supermarket would not be honouring the deal, which it removed at 12am on Thursday.

She said: “We have apologised to customers. It was human error which occurred despite our regular checks.

“The online team and our beer department have written letters apologising for the mistake to all customers who did purchase the beer.

“We’d just announced lots of price cuts earlier that day too so we felt very silly when this happened.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter