the forum

02 November, 2007

To respond to the unanswered questions below, or to ask a reader's advice, simply e-mail:

oln.editorial@william-reed.co.u

k

Q I have a customer who clearly knows very little about wine but loves to stop and talk nonsense about the subject. Should I pick him up on his errors or just tolerate his factual inaccuracies?

A We all have favourite regulars who insist they prefer Chablis to Chardonnay. I just smile and nod. Why embarrass them and lose their trade?

Russell, Cumbria

A If I stopped to correct every customer who asked for "Ryesling" wine, "Base" or "Bombardy-ay" ale or "Moway" Champagne, I'd never get any work done. Plus one of them would punch me in the mouth. Does that answer your question?

Rob, Devon

Q I'm considering lighting my shop with candles for Halloween. Is this a stupid idea or inspired genius?

A Depends how much you care about shoplifters. In my experience, they just love shadowy corners.

Rob, Devon

Q Is it in poor taste to keep my grandfather's ashes on the shelf behind the till?

A My friend's stuffed terrier is on display at his antiques shop in Yorkshire, and is well loved by his customers, so I doubt anybody is going to find your idea offensive - with the possible exception of your granddad. I know mine wouldn't want his final resting place to be wedged between Glen's Vodka and Drum tobacco.

Phil, Middx

Q I have had the same bottle of Scotch in my window since 2002. It's become an in-joke and now we intend to leave it there . Can anyone beat our five-year achievement?

Carol, Kent

Q The Trading Standards officer who conducted a sting operation which caught out one of our assistants has started coming into the shop as a customer. Should I feel ashamed that I can't say more than a grudging "thanks" to him?

BL, Wales




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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