Thierry's gift range puts it into words

02 November, 2007

Thierry's has created a range of wines designed to be given as gifts.

The range, called A Wine to Say, features messages such as Happy Birthday, Happy Valentine's Day and Thank You on the labels, accompanied by specially commissioned cartoons. Each bottle also includes a gift tag.

Lynne Whitaker, of consultants Winebrand, who helped develop the concept, said: "Although the idea of wine as a gift may seem obvious, it is actually quite difficult to execute without appearing tacky. This range, developed through extensive research, strikes just the right balance between shelf impact and wine reassurance, and has real commercial potential."

The wines

are from producer Skalli in the Languedoc and have an rrp of £4.99. Thierry's is hoping to achieve distribution in convenience stores and supermarkets.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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