Thierry's gift range puts it into words

02 November, 2007

Thierry's has created a range of wines designed to be given as gifts.

The range, called A Wine to Say, features messages such as Happy Birthday, Happy Valentine's Day and Thank You on the labels, accompanied by specially commissioned cartoons. Each bottle also includes a gift tag.

Lynne Whitaker, of consultants Winebrand, who helped develop the concept, said: "Although the idea of wine as a gift may seem obvious, it is actually quite difficult to execute without appearing tacky. This range, developed through extensive research, strikes just the right balance between shelf impact and wine reassurance, and has real commercial potential."

The wines

are from producer Skalli in the Languedoc and have an rrp of ú4.99. Thierry's is hoping to achieve distribution in convenience stores and supermarkets.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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