The range, called A Wine to Say, features messages such as Happy Birthday, Happy Valentine's Day and Thank You on the labels, accompanied by specially commissioned cartoons. Each bottle also includes a gift tag.
Lynne Whitaker, of consultants Winebrand, who helped develop the concept, said: "Although the idea of wine as a gift may seem obvious, it is actually quite difficult to execute without appearing tacky. This range, developed through extensive research, strikes just the right balance between shelf impact and wine reassurance, and has real commercial potential."
are from producer Skalli in the Languedoc and have an rrp of ú4.99. Thierry's is hoping to achieve distribution in convenience stores and supermarkets.