Peroni picks winners for promotions

02 November, 2007

The general manager of Makro in Nottingham has won a trip for two to Rome after wowing judges with a display for Peroni Nastro Azzurro.

Jez Larkin and his team created the winning display from POS material supplied by the Italian beer producer. They also created events to help drive sales, including

Peroni with food sampling.

Runners up were staff at Imperial Cash & Carry in Edmonton who won £1,000 and those at Dhamecha Foods in Wembley who won £500.

Nick Miller, sales director at Miller Brands UK, said: "This incentive has been a great success. "

Peroni will be announcing the winners of its customer competition this month. Those who entered the prize draw at participating cash and carr ies have the chance to win a Ferrari racetrack experience.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know