Beer in brief

02 November, 2007

Estonian beer Viru, which comes in a distinctive conical brown bottle, has had its label and case packaging redesigned. The new look features an art deco font on the label - harking back to 1918, when Estonia first gained independence - while the case shows a picture of the bottle in a bid to boost off-trade recognition.

Stirling-based Traditional Scottish Ales, Nottingham's Castle Rock Brewery and Thornbridge Hall Brewing Co in Derbyshire have been honoured in the Society of Independent Brewers' Local Brewing Business Awards. Each of the breweries has got involved in projects to promote independent brewing as well as helping local pubs and communities.

Coors is celebrating the launch of Coors Light by running a show called Brad & Dan's Beer Enlightenment - a combination of comedy, music and live experiments explaining what is in beer, how it is made and what makes it taste the way it does. The show premiered last week in Hoxton, London.

Grolsch has designed a new range of branded glassware for the off-trade, which it is promoting with an on-pack offer and an ad campaign in the trade press. The pint and half-pint glasses are embossed in the same way as the new 30cl Grolsch bottle.




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