Aspall expands cider business to meet anticipated growth

02 November, 2007

Suffolk cider producer Aspall has announced plans to double the size of its business over the next five years to meet growing demand for premium cider.

The company's site at Debenham in Suffolk will be redeveloped to streamline production and increase storage space .

Former PJ's Smoothies managing director Peter Moore has

been employed by brothers and directors Barry and Henry Chevallier Guild to help drive the business forward.

Barry said: "We have decided to accelerate the development plans for Aspall and set some ambitious growth targets over the next five years. Peter brings extensive experience in business expansion and his skills will help us to achieve our goal, while taking our workforce with us and maintaining our focus on quality."

The company

forecast s growth of 140 per cent over the next year and is


four new products

over the next 12 to 18 months .

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