Vodka spots opportunity to save cats

02 November, 2007

Wildlife charity Snow Leopard Trust is to benefit from sales of Polish

brand Snow Leopard Vodka.

Created by Stephen Sparrow, former global vice president of Allied Domecq, Snow Leopard Vodka donates 15 per cent of its profits to the trust, which helps protect the endangered animal and its central Asian habitat.

The vodka is produced in the Polmos Distillery in Poland and made from an ancient grain called spelt. It is made in small batches from natural spring water and distilled four times.

Snow Leopard

is the world's first ethical vodka brand,

said

spokeswoman Rita Dores. "The snow leopard is extremely rare,

thanks partly to the fact they are hunted

for their amazing pelts. Snow Leopard Vodka hopes its contribution will help the long-term survival of this magnificent creature."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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