brand Snow Leopard Vodka.
Created by Stephen Sparrow, former global vice president of Allied Domecq, Snow Leopard Vodka donates 15 per cent of its profits to the trust, which helps protect the endangered animal and its central Asian habitat.
The vodka is produced in the Polmos Distillery in Poland and made from an ancient grain called spelt. It is made in small batches from natural spring water and distilled four times.
is the world's first ethical vodka brand,
spokeswoman Rita Dores. "The snow leopard is extremely rare,
thanks partly to the fact they are hunted
for their amazing pelts. Snow Leopard Vodka hopes its contribution will help the long-term survival of this magnificent creature."