Airwaves opts for fresh new look

02 November, 2007

Wrigley is relaunching its Airwaves chewing gum range.

The brand overhaul will include new-look packaging and the introduction of "flavour beads"

which are designed to give chewers a "long-lasting, intense flavour", according to a spokesman.

Airwaves Menthol & Eucalyptus and Cherry Menthol variants will be the first to be updated and will be available to retailers from early November. Black Mint will roll out from December and a heavyweight marketing campaign will communicate the changes.

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