Top Tip

02 November, 2007

The weekend closest to Guy Fawkes Night is always an incredibly busy one for us and by creating a display with everything people need to host a fireworks party, our customers more than double the amount they usually spend on a seasonal celebration. Rather than just promoting the obvious party drinks, last year we suggested some more unusual alternatives. One of the best sellers was a money-off promotion

on all the ingredients for mulled spiced cider. We printed off lots of copies of the recipe so everyone knew what to do when they got home : Take two pints of medium-dry cider (we suggested a regional cider from a nearby producer)

and heat it in a saucepan

with 4oz

(113g) brown sugar, 12 whole cloves, four sticks

cinnamon, 1 sliced apple (local Devon ones of course ) and six sliced apricots, until the sugar is dissolved.

Clive Benning, Woodward's Wines

& Beers, Totnes, Devon

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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