Top Tip

02 November, 2007

The weekend closest to Guy Fawkes Night is always an incredibly busy one for us and by creating a display with everything people need to host a fireworks party, our customers more than double the amount they usually spend on a seasonal celebration. Rather than just promoting the obvious party drinks, last year we suggested some more unusual alternatives. One of the best sellers was a money-off promotion

on all the ingredients for mulled spiced cider. We printed off lots of copies of the recipe so everyone knew what to do when they got home : Take two pints of medium-dry cider (we suggested a regional cider from a nearby producer)

and heat it in a saucepan

with 4oz

(113g) brown sugar, 12 whole cloves, four sticks

cinnamon, 1 sliced apple (local Devon ones of course ) and six sliced apricots, until the sugar is dissolved.

Clive Benning, Woodward's Wines

& Beers, Totnes, Devon

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail or phone 01293 610225

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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