In Brief

02 November, 2007

Frozé variations

Off-Piste Wines has developed range extensions for its rosé wine brand Frozé, designed to be served over ice. The company is currently seeking listings for Frozé Fizz and Frozé 5.5 - a lower alcohol version of the standard wine. It is also looking for a suitable source to supply dessert wine for planned extension Frozé for Afters. Joint director Paul Letheren

said the company was "really going to make a big noise" with its marketing campaign for Australian brand Yellowtail in 2008. For more details, contact 01242 229630 or see

New ACS chiefs

The Association of Convenience Stores has elected Jerry Marwood

chairman and Jonathan James

vice chairman, both with immediate effect. Marwood is the managing director of Spar UK, and James is an independent retailer, who runs five stores in Cambridgeshire. Marwood said: "We have a great opportunity to drive forward ACS as a forceful, balanced and credible voice for local shops in government and politics at all levels."

Parfetts new ops manager

Parfetts Cash & Carry has appointed Chris Walker

operations manager for its Stockport depot. Walker joins from Booker where he had almost 15 years of depot management experience

in various roles, including checkout supervisor, buying assistant and deputy general manager.

Development for c-stores

Convenience retailer Select & Save is looking to increase the number of stores it owns with the appointment of three regional business development managers. Former retailer Paul Henshall will look after existing Select & Save members in the


west and

seek new stores for development, while former Thresher and Martin McColls retail manager Andrew Kineton will have the same responsibilities in the East Midlands. Former Bargain Booze development manager Sam Amos will look after the West Midlands region and M6 corridor.

Tesco rapped over port promo

The Advertising Standards Agency has warned Tesco to make sure promotions it advertises are available in shops. The body upheld a complaint by a customer who wanted to take advantage of a half-price deal on Dow's Master Blend LBV 2000 Port advertised in the national press, but was unable to get the drink in two of his local Tesco s

the day the ad was published.

Double matured malt launch

Beam Global Spirits & Wine is rolling out a single malt Scotch whisky called Ardmore Traditional Cask. First matured in ex-bourbon barrels, the whisky is matured a second time in handmade


casks. It is bottled at 46 per cent abv and is described as having a "well-rounded flavour and a unique peat-smoke richness, softened by a delicate sweetness". The launch follows the takeover of the distillery by Beam Global from the former Allied Domecq just over 18 months ago.

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So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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