Indian wine range aims for mass appeal

15 November, 2007

Harvey-Miller Wine & Spirit Agencies is aiming to bring Indian wines into the mainstream with the launch of a single varietal range in the UK.

The Indage Vineyards range will be unveiled at the BBC Good Food Show in Birmingham on Nov 28 and will be available to both the off and on-trade.

HMWSA chairman Nick Harvey-Miller, said: “The challenge obviously will be in educating customers and consumers that India is a credible and viable wine producing country but it is a challenge that we are very excited about.

“The variety and quality of Indage Vineyards’ wines will appeal to many different customers. We will not be just aiming at the Indian restaurants’ market."

The wines come from India's Himatchal region and have been made by Australian winemaker Paul Nelson.

Although 120 grape varieties are currently being grown there, just five - Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot and Syrah - have been bottled for the UK market under the Indage label.

Harvey-Miller added: "The wines will sell for between £6.99 and £7.49 and will happily compete on any wine list or in retail with the best that California and France has to offer.”

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