MARKET MONITOR A graphic guide to the off-trade
Published:  16 November, 2007

Where do young people do most of their drinking?

A study of young people (84 per cent of them aged 18-34) in six northern and Midlands cities including Manchester, Newcastle and Birmingham, found that 77 per cent of those questioned did most of their drinking in licensed premises - 6 per cent more than in 2005.

Just 20 per cent drank mainly at home or at friends' houses, compared with 27 per cent in 2005. "Despite pessimistic predictions from some industry analysts, the decline in customer numbers using licensed premises has not materialised. This appears to contradict evidence elsewhere, as this report suggests more young people are purchasing their alcohol from supermarkets and off-licences. Perhaps the reason for this is that young people are simply drinking more," CGA commented.

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So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know