Virgin creates cut-price collection

16 November, 2007

Online retailer Virgin Wines has introduced a value range

in response to customer demand for a low-price collection.

The Cheap Wines range features a selection of "everyday" wines from South America, France, Spain and Italy for £39.96 for a case of 12.

Virgin Wines chief executive Rowan Gormley said: "Our customers have been telling us for some time that they are looking for a value range and that's exactly what we've come up with.

"We've searched the wine world and

selected a range of the best value wines available, which are just perfect for everyday drinking."

Until now, the cheapest bottle of wine sold through Virgin Wines has been £3.99, but the new range reduces that figure to £3.33.

Virgin's decision to sell cheaper wine bucks the trend for many high street retailers. In OLN's Wine Report 2007, published in July, the average bottle price for wine rose 10p to £3.97 on the previous year.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know