The one-month campaign
continues the Think Red, Think Côtes du Rhône message with two ads featuring the hippo and hedgehog illustrations from cartoonist Robert Thompson.
The ads will run in the London press and as six-sheet posters across the capital from Nov 19. The campaign is expected to reach 77 per cent of London ABC1 adults, according to Inter Rhône.
Olivier Legrand, UK export manager, said: "This is the start of a re orientation towards consumer advertising that will continue in 2008 and is the perfect time to support our below-the-line activities .