Capital spend for Côtes du Rhône

16 November, 2007

Inter Rhône is targeting Londoners with a £250,000 marketing push for Côtes du Rhône wines.

The one-month campaign

continues the Think Red, Think Côtes du Rhône message with two ads featuring the hippo and hedgehog illustrations from cartoonist Robert Thompson.

The ads will run in the London press and as six-sheet posters across the capital from Nov 19. The campaign is expected to reach 77 per cent of London ABC1 adults, according to Inter Rhône.

Olivier Legrand, UK export manager, said: "This is the start of a re orientation towards consumer advertising that will continue in 2008 and is the perfect time to support our below-the-line activities .




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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