More Sidekicks take aim at shots

16 November, 2007

Halewood International is extending its single pot Sidekick shot range.

Sidekick Splitz is a 3cl split pot that contains two separate but complementary flavours. The initial range consists of five flavour combinations - Strawberries & Cream, Sour Cherry & Cola, Sour Apple & Raspberry, Golden Toffee & Cream and Coffee Cream & Orange.

Marketing controller Richard Clark said: "The extension of the Sidekick range follows research by Halewood into the future of this category and feedback from key retailers who, despite having reduced shot-like products in recent months, believe there is still high demand for this style of drink and are looking for a solution to fill this gap in the market, particularly for the Christmas period."

Sidekick Splitz has

14.5 per cent abv, which is less than half the alcohol volume of full-strength vodka, according to Halewood.

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