Party to the Max with latest Pepsi on-pack promo
Published:  16 November, 2007

Pepsi Max is rolling out an on-pack promotion to support its latest ad campaign.

The Max Your Party give-away offers consumers and

10 of their friends the chance to win party-themed prizes including inflatable chairs, DAB radios, drinks coolers, tumblers

and his-and-hers Pepsi Max Party Survival Kits.

The promotion is part of Pepsi Max's £3 million ad campaign which features exclusive music and footage of

US hip hop

stars Black Eyed Peas. Airing until December, the ads will run on TV, cinema and online and show a Pepsi Max vending machine user who crashes through the floor into the Black Eyed Peas' recording studio, a house party and an aerobics studio.

Bruno Gruwez, marketing director at PepsiCo UK, said: "Pepsi has a heritage of successful music-related promotional platforms having been linked to a number of significant sponsorship deals with the Black Eyed Peas, Live Nation and, most recently, The O2. The Max Your Party Christmas concept will aim to leverage some of these assets to deliver a motivating platform during the key trading period of the year."

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