Laphroaig enters cyberspace with virtual whisky tasting

19 November, 2007

Beam Global Spirits & Wines will host a virtual tasting and online debate for Islay single malt Scotch whisky Laphroaig.

The Laphroaig Taste Debate will kick off at 8pm on Nov 21 hosted by a panel of whisky experts made up of Laphroaig distillery manager John Campbell, master blender Robert Hicks, and Jim Murray, author of the Whisky Bible.

The event will run for 40 minutes and covers four Laphroaig expressions – 10 Year Old, Quarter Cask, 10 Year Old Cask Strength, and the new Sherry matured 27 Year Old. Participants will also have the opportunity to vote for a fifth expression for the panel to taste.

During the run up to the webcast, members of the online community Friends of Laphroaig have been asked to submit questions to be put before the panel.

Marketing manager Aileen Nicol said: “This is the first online whisky tasting to be hosted by the UK’s number one Islay single malt, Laphroaig, and we are hoping that many of our supporters around the globe will participate to make it one of the biggest tastings in the world.

“It provides a unique opportunity for our consumers to put questions to our panel of highly respected whisky specialists and learn more about one of their favourite whiskies and its 190 year history.”

The Laphroaig Taste Debate is open to anyone with an interest in whisky and participants can register at www.laphroaig.com/live.




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