Convenience retailer Frank Marsh Stores from Barnstaple in Devon won best independent for its success in taking the responsible retailing message out into the community.
Best chain went to Scottish retailer David Sands which, among other initiatives, gives staff £50 when they successfully pass in-house test purchases, but also disciplines them when they fail. Judges also decided to highly commend the Thresher Group for its work in responsible retailing.
Other organisations to be recognised for their achievements included Wrexham police's community safety team who won best initiative, Lancashire police as police champion of the year and St Alban's District Council as local authority of the year.
A number of key industry figures, including Drinkaware Trust chief executive Jean Collingwood, Stephen Hogg of the Wine & Spirit Trade Association and Brandon Cook of the Trading Standards Institute also gave speeches on responsible drinks retailing at a conference preceding the awards lunch at London's Landmark Hotel.