Ad goes a long way - to Tipperary
Published:  30 November, 2007

Magners has launched a Christmas TV ad campaign which was shot on location in Clonmel, County Tipperary, where the Irish cider is made.

The ads show festive images of roaring log fires, snowy landscapes and Christmas lights in an orchard, with a voice-over saying: "At Magners, we know the most valuable thing you can spend at Christmas is time."

The TV campaign will be backed up by ads on national and regional radio, print, cinema, London Underground and outdoor posters at landmark sites around the country.

Marketing director Maurice Breen said: "This beautifully-shot new commercial captures the magic of the Christmas season. The crisp winter evening is the perfect contrast to the warm atmosphere of the pub. Cosy Christmas nights enjoyed in the company of friends are just the right association for Magners at this time of year."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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