New profile for organic pioneer
Published:  30 November, 2007

Wine supplier Thierry's has re launched its organic wine range, Terra Organica.

The packaging includes a modern bottle shape, minimalist white labels using earth-coloured fonts and a metallic 'TO' icon to increase shelf standout.

The wine itself has also been updated, with some new suppliers sourced.

Terra Organica was originally launched in 2001 when the organic food and drink sector was only a niche market for the grocery trade.

The range

includes red and white wines from Argentina, France, Spain and Italy.

They are sourced from a range of partner-producers such as the Zuccardi family from Mendoza, CLVD - France's leading organic suppliers

- Bodegas Navarsotillo in Rioja

and Volpi and Val d'Occa from Italy. The range starts at £4.99.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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