Stage set for Cointreau's feminine side

30 November, 2007

Cointreau has teamed up with new theatre show Viva La Diva

to become its official cocktail partner.

Starring ballet star Darcey Bussell and opera singer Katherine Jenkins, the show will celebrate

feminine style and divas through the ages.

Bespoke cocktail The Cointreaupolitan Viva martini,

dusted with 24-carat culinary gold flakes, will be served at all performances and feature on stage . Select performances will

host a Cointreaupolitan Viva martini VIP retreat bar.

Maxxium UK's senior brand manager Jane Wilson said: " Be Cointreauverisal is part of Cointreau's long-term brand philosophy, and our marketing activity mirrors the strength of spirit of divas, past and present."

The

17 shows, which run until Dec 22, are expected to attract 45,000 people .




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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