WKD promos for festive season

30 November, 2007

Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a £4 million advertising push.

Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .

The

campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.

The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.

WKD's Treadmill and Bathtime TV ads will

return for a six-week burst running through to Jan 3. Its

Robot ad will also be shown in cinemas over the

period.

Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter