WKD promos for festive season

30 November, 2007

Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a £4 million advertising push.

Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .

The

campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.

The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.

WKD's Treadmill and Bathtime TV ads will

return for a six-week burst running through to Jan 3. Its

Robot ad will also be shown in cinemas over the

period.

Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter