WKD promos for festive season

30 November, 2007

Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a ú4 million advertising push.

Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .

The

campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.

The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.

WKD's Treadmill and Bathtime TV ads will

return for a six-week burst running through to Jan 3. Its

Robot ad will also be shown in cinemas over the

period.

Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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