Carling stars in space ad

30 November, 2007

Coors is spending ú14 million on a state-of-the-art ad campaign for Carling.

Two new 60-second TV and cinema ads use the latest film special effects and CGI techniques, designed by the Moving Picture Company, which created space special effects for Danny Boyle's feature film Sunshine.

The ads, designed to look like mini-

feature films, show a group of friends searching for a great night out in deep space as well as a 19th-century Polar expedition.

A new strapline, You Know Who Your Mates Are, links the ads to the socialising theme of Carling's last ad, Starlings, and like that ad they end with the word Belong.

Coors portfolio activation director David Wigham said: "Carling will drive

growth

by maintaining excitement within the category for drinkers."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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