VOX SHOP

30 November, 2007

What's the best music to play in a drinks shop?

"We play classical and jazz. It's important that it's calming and it creates the right environment. The main thing is people relax and the music is in the background rather than being too noticeable. We don't play certain music with the aim of selling one type of wine."

Toby Cutler

Wimbledon Wine Cellar,

west London

"You need music that creates atmosphere and makes people relax and think 'I'm going to buy a case of that'. My staff like rock and indie and we don't like jazz. Swearing is out, so no Eminem or Tupac. Current favourites are Fleetwood Mac and Abba."

Simon Evans

Naked Grape,

Alresford, Hampshire

"I play classical chill-out music at wine tastings in a nearby hall but I don't feel the need to play music in the shop. Something

choir-like would be suitable ."

Russell Green

Gemini Wines, Guernsey, Channel Islands

"I used to play classical music, but people complained about it so I switched to pop music, which drove me mad. My personal choice would be classical but customers used to come in and ask who had died. The best music is silence so people can browse in peace."

Clive Bennett

Hanslope Wines

Hanslope, Milton Keynes, Bucks




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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