"We play classical and jazz. It's important that it's calming and it creates the right environment. The main thing is people relax and the music is in the background rather than being too noticeable. We don't play certain music with the aim of selling one type of wine."
Wimbledon Wine Cellar,
"You need music that creates atmosphere and makes people relax and think 'I'm going to buy a case of that'. My staff like rock and indie and we don't like jazz. Swearing is out, so no Eminem or Tupac. Current favourites are Fleetwood Mac and Abba."
"I play classical chill-out music at wine tastings in a nearby hall but I don't feel the need to play music in the shop. Something
choir-like would be suitable ."
Gemini Wines, Guernsey, Channel Islands
"I used to play classical music, but people complained about it so I switched to pop music, which drove me mad. My personal choice would be classical but customers used to come in and ask who had died. The best music is silence so people can browse in peace."
Hanslope, Milton Keynes, Bucks