Fiji Water strives for 'carbon negative'
Published:  30 November, 2007

Fiji Water has announced a bold new plan to erase its environmental footprint and become "carbon negative" .

Starting in 2008, the initiative aims to reduce emissions from its own operations as well as offset additional emissions so that Fiji bottled water generates -20 per cent emissions and becomes a carbon negative product.

This will be achieved through the installation of a windmill at its plant in Fiji, the use of more ships and fewer trucks to transport its products to market, increasing the amount of alternative fuels used in its trucks and at its plant, and also reducing the amount of plastic and paper used for packaging.

The company will also purchase carbon offsets to reduce emissions and it has announced a partnership with Conservation International to permanently protect the 50,000-acre Sovi Basin, the largest lowland rainforest remaining in Fiji.

Thomas Mooney, senior vice president for sustainable growth, said: "Climate change continues to be one of the biggest, most challenging problems our planet faces; and our sustainable growth initiative is a comprehensive and sustained effort for Fiji Water to do its part - and take a leadership role - in the long-term pursuit of holistic environmental solutions."

Fiji Water was relaunched in the UK last summer, with the backing of a national advertising and sampling campaign.

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