The Carbon Cred card
aims to help
consumers reduce their carbon footprint by
rewarding them with points when they shop
online at 1,000 partner stores, including Oddbins and Virgin Wines.
use the points to buy green lifestyle products and services, such as energy-efficient boilers, energy-saving light bulbs, solar heating and folding bicycles. Other drinks retailers participating in the scheme include Absinthe Supply, Baileys Wine Merchants, drinkstuff.com, Gift to Drink, the Whisky Exchange and Sparkling Direct.
To receive carbon points, a user must
register at carboncred.it before linking
to a store in the scheme. The points
depend on the
store, but on average
it will be
three points for every ú100 spent.
"An average shopper using the site for a year could collect 750 CarbonCred.its which could pay for your home electricity bills for a year," card creator Duncan Stewart