Bombardier launches £4m ad campaign

11 December, 2007

Wells & Young’s is launching a poster ad campaign for Bombardier next week, part of a £4 million ad spend on the brand.

The It’s Like campaign will feature on 2,000 six-sheet poster sites around England and carries slogans such as: “It’s like Robin Hood leading the Red Arrows over the English Channel to rescue Mr Benn.”

The campaign aims to reinforce Bombardier’s positioning as the “Drink of England”.

Marketing director Chris Lewis said: “Our Bombardier campaigns have always given a humorous identity and character to the beer and it is imperative that this is continued in the new campaign. The new creative work associates the beer with English icons which conjure up amusing and comical images for drinkers.”

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