New drinks marketing rules come into force

03 January, 2008

Two new rules concerning the marketing of alcohol have officially been published under the Portman Group's latest code of practice.

Companies have been given six months to adjust to the new rules, which ban alcohol branding on children's replica sports shirts and advertising that encourages consumers to drink rapidly or down their drinks in one, before they officially came into force.

The changes appear in the fourth edition of the Portman's code of practice on the naming, packaging and promotion of alcoholic drinks that can be found on the group's website www.portmangroup.org.uk.

Portman chief executive David Poley said: "In addition to the mandatory requirements set out in the code, we have a new section giving best practice advice. This covers the use of website age verification pages, unit labelling and the promotion of drinkaware.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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