Beer in brief

11 January, 2008

Scottish & Newcastle UK's off-trade sales manager, Mark Gerken, is expected back at work this week after an operation. Customer marketing director David Goadby took over

the role while Gerken recovered.

OLN 's Christine Boggis has won a silver award in the

Trade &

Technical Journalism section of the British Guild of Beer Writers Awards 2007.

Carling was named Drinks Brand of the Year 2007 by the Federation of Wholesale Grocers.

Brothers Cider has run a

poster ad campaign

with tongue-in-cheek slogans such as: "Ice is for skating on, not diluting cider"

Budweiser Budvar has been voted

Beer of the

Year for the 11th time in a competition run by


consumer beer magazine

Pivní Kurýr.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know