campaigns for its core snack brands.
KP Nuts will be extended with a three-strong premium sub-brand called Baked & Seasoned
in Thai Sweet Chilli, Sea Salt & Black Pepper
and Lime & Coriander flavours . The roll-out will be backed by a £2 million marketing campaign
to introduce younger adults to the
A limited edition range will be added to McCoy's crisps in February. Inspired by the nation's favourite takeaway meals, it will include flavours such as Southern Fried Chicken Wings, Chicken Curry
and Chinese Sweet & Sour Ribs .
McCoy's most popular limited edition range will
year-round in 2008 with the launch of McCoy's Jackets six-packs - which contain three flavours of jacket potato toppings . A multipack containing McCoy's Flame Grilled Steak, Cheddar & Onion and Mexican Chilli will also be introduced.
Go Ahead! is getting a
low-fat savoury variant in a bid to bolster its image as a healthy snack. Baked Snaps are made with 100 per cent natural flavours,
with each pack containing
fewer than 100 calories and 5 per cent fat. The company will run a £3 million campaign
to drive consumer trial
to advertise its newly launched Go Wholemeal!
Commercial director Nick Stuart said: "Consumers
healthier snacking and these
lines can be consumed conveniently, pleasurably and without guilt, making them perfect for January when people are especially conscious of what they eat."
McVitie's Digestives ' pack design is being revamped
and a £4 million TV campaign break s in February.