UB goes snack to the future

11 January, 2008

United Biscuits is spending more than £10 million on product launches and ad

campaigns for its core snack brands.

KP Nuts will be extended with a three-strong premium sub-brand called Baked & Seasoned

in Thai Sweet Chilli, Sea Salt & Black Pepper

and Lime & Coriander flavours . The roll-out will be backed by a £2 million marketing campaign

to introduce younger adults to the

category.

A limited edition range will be added to McCoy's crisps in February. Inspired by the nation's favourite takeaway meals, it will include flavours such as Southern Fried Chicken Wings, Chicken Curry

and Chinese Sweet & Sour Ribs .

McCoy's most popular limited edition range will

be available

year-round in 2008 with the launch of McCoy's Jackets six-packs - which contain three flavours of jacket potato toppings . A multipack containing McCoy's Flame Grilled Steak, Cheddar & Onion and Mexican Chilli will also be introduced.

Go Ahead! is getting a

low-fat savoury variant in a bid to bolster its image as a healthy snack. Baked Snaps are made with 100 per cent natural flavours,

with each pack containing

fewer than 100 calories and 5 per cent fat. The company will run a £3 million campaign

to drive consumer trial

and

to advertise its newly launched Go Wholemeal!

Commercial director Nick Stuart said: "Consumers

continually demand

healthier snacking and these

lines can be consumed conveniently, pleasurably and without guilt, making them perfect for January when people are especially conscious of what they eat."

McVitie's Digestives ' pack design is being revamped

and a £4 million TV campaign break s in February.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter