Executive director Simon Theakston offered one of Theakston's limited-edition minature casks for auction, plus a meal for two at its White Bear hotel in Masham and a personal tour around the brewery.
The prize package fetched £325 in the radio auction, organised by Harrogate's Stray FM. A second listener then matched the winning bid, and was offered a meal and hamper by the brewery.
Only 100 of the minature casks were made by the brewery's cooper, Jonathan Manby, last year. Manby is one of only five remaining coopers in the UK.
Theakston's was established in Masham, North Yorkshire in 1827 and is one of the country's oldest established traditional ale brewers. It is also independent. The brewer's bottled range has been extended this year and now includes OP, XB, Black Bull Bitter, Paradise Ale, Grouse Beater and Lightfoot Bitter.