The royal warrant, issued to suppliers whose products have been used by a member of the royal family for five years, is regarded as a mark of excellence and allows the holder to display the royal coat of arms and the words “by appointment” on the product's label.
The Famous Grouse has been able to display the arms since 1984, but the warrant is reviewed every five years and can be revoked at any time.
Gerry O’Donnell, director of The Famous Grouse: “The royal warrant is the most prestigious honour any UK business can receive. It is great testimony to our continued effort to deliver the highest quality of whisky and service."
Warrants are awarded at the discretion of the Lord Chamberlain, acting as the chairman of the Royal Household Tradesmen´s Warrants Committee.
There are currently 800 individuals and suppliers who have been granted the royal warrant.