Adnams marketing head moves on

30 January, 2008

Adnams marketing director, Steve Curzon has announced his departure from the company.

Curzon, who joined the Suffolk brewer in 2004, will leave at the end of March.

Adnams managing director, Andy Wood credited Curzon with the successful development of new products such as Explorer, Yuletide and Spindrift.

He also praised him for his central role in building the company’s social and environmental reputation and his work on the Beer from the Coast campaign.

“He has been a great ambassador for this business and it is with our very best wishes that Steve moves on from Adnams, leaving us well prepared for future growth,” said Wood.

Wood will look after the brand while a decision is made on his replacement. It has not yet been announced where Curzon will go to.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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