The value of light wine sales grew faster than volume last year at 6.4 per cent compared with 4.3 per cent, according to the latest Nielsen statistics.
The figures, for the 12 months to Dec 29 2007, bring at least some good news as the trade faces up to an uncertain economic situation this year.
New Zealand's value sales were the ≠fastest growing in the UK , up 27.7 per cent. New Zealand Winegrowers UK director Warren Adamson described the growth as "phenomenal".
He said: "We're still outperforming the market and we still haven't seen what our true capacity is in the UK market."
Chile also fared well with 23.3 per cent value growth. Wines of Chile UK director Michael Cox said the positive figures reflected "some strong brands, some new brands coming in to the market, and, more importantly, retailers having the confidence to list increasing numbers of premium Chilean wines between £6 and £12".
Italian wine had the third fastest-growing sales, increasing by 12.4 per cent.
The average price of a bottle of wine in the UK off-trade is now £4.01, with New World wine performing above the average at £4.15.
Off-trade wine: top-sellers by value
Country Value (£ million)
South Africa 359
New Zealand 143