The AOC, which applies from the 2007 vintage, will replace C oteaux de Languedoc at the base of the region's appellation pyramid, although a number of smaller producers will continue to produce C oteaux.
The region aims to produce up to 800,000 h
of the new AC within the next six to eight years.
"The aim is to achieve improved profitability across the Languedoc AOC region," said Christine Molines of
Existing AOCs such as Corbières and Minervois will be pushed into more upmarket positions. The CIVL has undertaken research on blends that appeal to specific national markets
and will share its findings with negoçiants and producers. It is also working on a marketing campaign, which will target the UK trade before consumers.
Key grape varieties:
Red - Grenache, Syrah, Mourvèdre, Cinsault, Carignan
White - Grenache Blanc, Clairette, Bourboulenc, Viognier, Picpoul, Marsanne, Roussanne, Vermentino, Ugni
600,000hl to 800,000hl within six to eight years, compared to 400,000hl for C oteaux de Languedoc.