Beer in brief

25 January, 2008

Kopparberg distributor Cider of Sweden has appointed Daryl Moss

its first national off-trade sales manager. Moss joins from SHS Sales & Marketing where he worked on developing brands such as WKD and Merrydown with Tesco, Sainsbury's and the Co-op.

Cains has launched what it claims is the first British ale in a pint can. Cains FA is being

released in the format in 180 Asda stores as a response to the recent EU ruling allowing the UK to keep imperial measures.

Welsh rugby union team sponsor Brains has produced a 12-pack of its SA ale brand for Welsh branches of Tesco, to coincide with the Six Nations tournament. The pack will retail for £8.99 and feature an exclusive offer to buy a Brains T-shirt for £9.99.

A blueberry version of St Helier pear cider has been added to the range by ICB. The brand will be in 50cl bottles with an rrp of £1.99, and litres at £3.69. Joint managing director Paul Burton said that "blueberries have a heritage appeal and a long-developed folklore around them".

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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