SWA announces green plans for 2008

25 January, 2008

Diageo chief executive Paul Walsh says promoting responsible attitudes to drinking and improving environmental sustainability will be key priorities for the Scotch Whisky Association during 2008.

Walsh took over the role of SWA chairman from Pernod Ricard director Richard Burrows earlier this month and was keen to put forward his vision for the industry body.

He said: "Scotch

whisky is one of the country's leading export s, with annual shipments of £2.5

billion, representing a quarter of UK and two-thirds of Scottish food and drink exports by value.

"The SWA's continuing priority must be to set a positive agenda in support of all its members, large and small. In addition to its invaluable legal work protecting the integrity of Scotch


association has an important role to play in tackling the barriers

that unfairly hold us back in our export markets.

"Equally, leadership in the promotion of responsible attitudes to alcohol consumption and environmental sustainability will continue to be key priorities in the coming year."

Ian Curle, chief executive of

the Edrington Group,

has been appointed

SWA vice-chairman in succession to Walsh, who has been a member of the SWA Council since 2001.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know