Eco-friendly Easter efforts from Cadbury

25 January, 2008

Cadbury is going green this Easter with a reduction in packaging and a link-up with the National Trust.

In a bid to lessen its impact on the environment, the company has reduced the plastic used in its small and medium-sized eggs to save 247 tonnes of plastic. The amount of cardboard in its packaging has also been reduced by using a new backless tray in outers, saving 115 tonnes of cardboard - an equivalent of nearly 2,000 trees.

As part of its Easter Egg

Trail activity with the National Trust, Cadbury is contributing £150,000 to the National Trust


trees and

woodland conservation programme.

The link-up will raise awareness of the 200 Easter Egg Trails taking place at National Trust properties across the UK in 2008 with on-pack flashes on Cadbury shell eggs and a new website - An Easter Egg Trail Pack will also be rolled out containing a mixture of 18 hollow eggs, Cadbury Creme Egg Minis and Cadbury Dairy Milk Caramel Egg


Acting head of customer relations Kate Harding said: "For families, egg hunts are an important ritual associated with Easter. More than half of families with children take part in an egg hunt and now parents can buy a specific pack from Cadbury to stage their own ."

Cadbury Treasure Eggs - which are foil wrapped but don't have an outer box - are being piloted this Easter, with plans for a full launch in 2009, depending on the level of consumer interest in reduced packaging, Harding added.

The Treasure Eggs contain smaller chocolates inside and will feature across Cadbury's core brands of Mini Eggs, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.

Bookmark this

Site Search


Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know