Eco-friendly Easter efforts from Cadbury

25 January, 2008

Cadbury is going green this Easter with a reduction in packaging and a link-up with the National Trust.

In a bid to lessen its impact on the environment, the company has reduced the plastic used in its small and medium-sized eggs to save 247 tonnes of plastic. The amount of cardboard in its packaging has also been reduced by using a new backless tray in outers, saving 115 tonnes of cardboard - an equivalent of nearly 2,000 trees.

As part of its Easter Egg

Trail activity with the National Trust, Cadbury is contributing £150,000 to the National Trust

ancient

trees and

woodland conservation programme.

The link-up will raise awareness of the 200 Easter Egg Trails taking place at National Trust properties across the UK in 2008 with on-pack flashes on Cadbury shell eggs and a new website - eastereggtrail.com. An Easter Egg Trail Pack will also be rolled out containing a mixture of 18 hollow eggs, Cadbury Creme Egg Minis and Cadbury Dairy Milk Caramel Egg

Minis.

Acting head of customer relations Kate Harding said: "For families, egg hunts are an important ritual associated with Easter. More than half of families with children take part in an egg hunt and now parents can buy a specific pack from Cadbury to stage their own ."

Cadbury Treasure Eggs - which are foil wrapped but don't have an outer box - are being piloted this Easter, with plans for a full launch in 2009, depending on the level of consumer interest in reduced packaging, Harding added.

The Treasure Eggs contain smaller chocolates inside and will feature across Cadbury's core brands of Mini Eggs, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter