Nestlé offers consumers cash prizes

25 January, 2008

Nestlé Rowntree

has launch ed an on-pack promotion giving consumers the chance to win £20 in cash.

Running across Nestlé's core brands, consumers will have 100,000 opportunities to win £20 by texting unique codes found inside wrappers.

Graham Walker, trade communications manager, said: "This is a motivating promotion for retailers and consumers . We know

that text-to-win promotions work well, especially those with simple mechanics that tell consumers instantly if they have won or lost.

"Now is the perfect time of year to be offering consumers a little extra cash. Retailers should take this opportunity to site dumpbins in high footfall areas to ensure they drive maximum sales."

The promotion is running on packs of KitKat 4 Finger Milk, KitKat 4 Finger Dark, KitKat Chunky Milk, KitKat Chunky Peanut Butter, Rowntree's Fruit Pastilles, Rowntree's Fruit Gums and Aero Milk Bar.

Nestlé has created a range of premium Easter eggs targeted at adults. The Aero Milk Bubbles Gift Experience Egg contains a gift certificate that can be exchanged for a range of activities including a facial, manicure or massage, and the KitKat Gift Experience Egg offers experiences including golf and canoeing lessons. Both will retail for £4.99.

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