Ubuntu Cola was granted a Fairtrade certificate in May last year, based on its content of Fairtrade sugar from Malawi and Zambia.
It has been developed by the Ubuntu Trading Company, which will send 33 per cent of its pre-tax profits to fund environmental and social projects for African sugar-grow ing communities.
The launch will be supported by consumer promotions at major universities across the UK during Fairtrade Fortnight, which runs from Feb 25 to March 9. Andy Cato, from the band Groove Armada, has
been appointed as a brand ambassador.
Trading company director Miranda Walker said: "The Fairtrade sector is experiencing 40 per cent annual growth, and with Ubuntu we're offering a high -quality alternative to traditional colas in a market worth ú3.8 billion.
"Ubuntu translates from South African languages as 'I am what I am because of who we all are' and this ethos is in tune with our target market."
Ubuntu Cola is available
in 33cl cans. For further information and a list of wholesalers go to ubuntu-trading.com.