In brief

25 January, 2008

Coca-Cola has redesigned the packaging for its entire Coca-Cola range to make the brand "simpler, bolder and more modern". The new design is based on the scripted logo and red and white ribbon design that was created in 1886. New packaging will be rolled out this year and will feature in all brand communication including point of sale and fridges. The Recycle Now recycle mark will also appear on all new packaging.

Criterion Ices is marketing its hand-made ice creams as an alternative to chocolate eggs this Easter. Flavours include Belgian Chocolate, Banana & Butterscotch, Hazelnut & Chocolate Truffle and Caramel Cream. The product is available in 50 cl pots with an rrp of £4. For more information visit criterion-ices.co.uk.

Werther's Original has created a new range of sugar-free sweets for slimmers and diabetics. Werther's Original Sugar Free Butter Candies are available in 90g bags with an rrp of 95p. Each sweet contains 9.6 calories and comes individually

wrapped.

Two

flavours are being added to the Pringles Rice Infusions range after a successful launch last year. The new Red Paprika and Thai Chi li & Lime variants will be available nationwide from February alongside current flavours Sour Cream & Onion, Salt & Vinegar, Cheese & Onion and Sweet BBQ Spare Rib.

Sales of Hancocks

cash &

carry's own seasonal confectionery range rose 27 per cent during the Christmas trading period, with Hancocks' exclusive brand

La Suissa performing particularly well, according to purchasing director Richard Brittle. Overall confectionery sales grew by 78 per cent with sales of Roses 1.3kg tins up 30 per cent. Mars Galaxy Mistletoe Kisses, Maltesers and Lindt Gold Reindeers also sold well through the wholesaler.

Mars is offering 10 new products for retailers to sell this Easter. They include a young adult range with an rrp of £3.99 and tubes of sweets such as Mars Planets and Maltesers for £1.39 . The confectioner has also updated its Galaxy range to include Caramel, Hazelnut, Raisin & Almond and Dark variants.




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